As of January 2017, there are 2.8 billion active social media users, over 2 million video views per minute on YouTube, and 77% of the total Ohio population is using the internet. With users being fed content at a rate that is impossible to keep up with, how can you get and sustain a loyal audience? Below are 5 key topics to review to ensure your social media videos have a “WOW factor”.

1. Lack of Depth to Your Videos

Modern psychology tells us that humans are emotional creatures, and these emotions are the driving force of our decisions. By this notion, it is imperative that you are able to connect on a personal and emotional level with your fans. Quality, aesthetically pleasing, relevant content is how you can create meaningful interactions. Make sure you are providing your viewers a service when they enjoy your video!

2. Getting to the Point

In 2015 research found that humans have an attention span shorter than that of a goldfish while navigating social media feeds. Think about how fast you scroll through your Instagram feed, or the recommended videos tab on YouTube. Quality first impressions, and engaging, relevant content will help you grab and keep people’s attention more efficiently.

3. No One Can Find Your Videos

SEO is an important tool in the modern internet landscape. With millions of niche topics becoming saturated with websites, ads, and content, getting your topic at the forefront of someone’s google search is critical to your success. Try looking up popular keywords using Google Analytics and incorporating these into your description or content. For more information on how to identify and target your audience, contact us by calling (419) 740-1010 or emailing [email protected].

4. Quality Is Not Up to Par

With almost any topic or category of videos on the internet, everyone can agree that the higher quality the video, the better chance you have of getting views. With travel and influencer ad pages utilizing drone footage and 4k filming, it is a tough and expensive market to dominate. Investing in quality equipment or a professional videographer is never wasted money, and can help get your point across in a more aesthetically pleasing manner.

5. Your Mission isn’t Clearly Defined

Are you making informational videos for travelers in a new city, or are you making a fun travel vlog showing off your cinematic ventures ? Understanding what you are trying to accomplish and what message you are trying to send is important, and it allows viewers to understand and connect with you, a trait that results in customer loyalty. Understanding your target demographic can help create stronger ties with them.

UNIFY marketing & technology solutions is here to help you develop your brand’s mission and help you connect with your relevant audience through all of these methods. Through tools such as pay-per-click, SEO, and social media management, UNIFYmts can connect you to your audience organically and effectively.